Why We Love Farmers Pick.
In a world where perfectly symmetrical apples and blemish-free carrots are king, an absurd amount of perfectly good food ends up in the bin just because it doesn’t look like a stock photo.
The supermarkets beauty standards are way too high. Fruit and veggies grow in all different shapes and sizes. Some have blemishes, too big, too small, too wonky, too weird. Regardless, they all taste perfectly fine. But that’s not good enough for supermarkets.
That’s where companies like Farmers Pick comes in, rescuing ‘ugly’ fruit and veggies that supermarkets reject and delivering them straight to your door.
Why We Choose Farmers Pick
We’re big believers in reducing waste, whether it’s using animal by-products in our dog treats or making sure good food doesn’t end up in landfill. Buying these boxes fits right into that ethos, giving a second chance to the ‘too small,’ ‘too big,’ ‘too knobbly’ and ‘too weird’ produce that’s still perfectly delicious.
Here’s why we love them:
Fighting Food Waste: In Australia, around 30% of produce never even makes it to the shelves because of cosmetic standards. Farmers Pick saves this perfectly edible produce and gets it into our kitchens instead of the bin.
Supporting Aussie Farmers: When farmers can sell their ‘imperfect’ produce instead of tossing it, they make more money, reduce waste on their end, and keep growing the good stuff.
Budget-Friendly Goodness: Let’s be real, fresh produce isn’t getting any cheaper. Farmers Pick offers a cost-effective way to stock up on seasonal fruits and veggies without breaking the bank.
Surprise Factor: Every box is a little mystery of fresh, seasonal surprises. It’s like Christmas, but with more potatoes.
The Reality of ‘Ugly’ Produce
We’ve been trained to expect our food to look flawless, but nature isn’t a factory. A cucumber that’s a little bent? Still crunchy and fresh. A carrot with an extra ‘leg’? Tastes just the same in a stew. Most of the time, the ‘imperfections’ are purely cosmetic, and once they’re chopped up, roasted, or blended into a smoothie, who even cares?
30% of produce never leaves the farm - thats 2.4 billion kgs
Retailers throw away 500,000 tonnes of perfectly good food annually, months before the ‘best before’ date
Food waste is the 3rd biggest emitter of greenhouse gases in the world, behind the US and China
Why Should We Care?
Harvesting fruits and veggies is labour-intensive. When supermarkets reject produce, farmers are forced to bear the production costs alone. Food waste also leads to environmental damage. It contributes 8.5% of Australia’s total greenhouse emissions, surpassing the combined emissions from flying, plastic production, and oil extraction.
Making Sustainability a Habit
For us, sustainability isn’t just about our business, it’s how we live day to day. Choosing Farmers Pick is an easy way to align our food choices with our values, helping to reduce waste, support local farmers, and save a few bucks along the way. Plus, our dogs aren’t exactly picky about whether a carrot is straight or curly!
https://farmerspick.com.au/pages/about-us