Why I’ve Stopped Calling My Treats ‘All Natural’

This is something that hasn’t been sitting right with me for a little while now. You might’ve noticed that I’ve removed the term “all natural” on my socials, packaging designs and bio. Not because they’re any different from before, but because that phrase is a load of marketing bullshit.

1. ‘All Natural’ Means Nothing

Seriously. There’s no legal definition for it in pet food or treats. A company could toss a synthetic preservative into their treats and still call them “all natural” because guess what? No one’s regulating it. Slap the phrase on the packaging and suddenly people think they’re buying something healthier. It’s a sneaky trick.

2. Some ‘Natural’ Ingredients Are Still Crap

Plenty of things are technically natural but definitely not good for your dog. Want an example? Arsenic is natural. So is mold. So are questionable fillers derived from “natural sources.” See the problem? Just because something grew in the ground at some point doesn’t mean it belongs in your dog’s stomach.

3. It Feeds the Greenwashing Machine

The pet industry is rampant with greenwashing, companies using feel-good words like “natural,” “wholesome,” or “healthy” to distract from the fact that their products are low-quality. I built Hell Hound Treats to be upfront about what’s in my products. I don’t need fluffy buzzwords to sell them.

4. I Prefer to Tell You What’s Actually In Them

Instead of vague claims, I’d rather just be straight with you:
Single-ingredient treats that are dehydrated or air-dried.
No fillers, preservatives or random mystery additives.
Made from real meat, not processed scraps.

That’s it. No need for a marketing gimmick when the treats actually speak for themselves.

You won’t find “all natural” on my products anymore, but you will find high-quality made dog treats that don’t need a fancy label to prove they’re the real deal.