Australia’s beef industry is one of the biggest in the world, and with that comes a whole lot of waste. While premium cuts get prime shelf space in the human supply chain, on average around one-third of a cow’s live weight ends up as cuts for human consumption. The rest includes bones, fat trimmings, organs and less-desirable cuts, which are often turned into low quality pet food, rendered products, fertiliser or wasted entirely.

We like to repurpose this good stuff that gets overlooked, the organs, the connective tissues, the bits with bite. By using these parts we can reduce waste, respect the animal and give your dog something better than the same old supermarket chew.

We prioritise sourcing from Aussie farms, because local supply chains mean better traceability, higher welfare standards and a smaller carbon footprint.